January 2011
1 post
Advanced Communication Breakdown
From MPRM Communications: MPRM Communications serves a multi-screen world of media and entertainment with a creative blend of advanced communication techniques. Holy shit, that sounds incredible.  But tell me, is Earth a multi-screen world?  Because for this project, we’re really going to need to focus on Earth.
Jan 3rd
6 notes
April 2010
1 post
5 tags
Samsung VP of Marketing Peggy Ang on 3D...
“3D is a new dimension, literally and figuratively.” Source
Apr 6th
9 notes
November 2009
2 posts
Chuck Russell on his remake of 'Arabian Nights'
“Through the use of a new generation of visual technologies, we will be able to quite literally take audiences around the world on a magic carpet ride.” A magic carpet ride, literally.  Sounds amazing! Source
Nov 7th
2 notes
Quotes from the 'Avatar' featurette
“We were creating an entire world from scratch.” “It just doesn’t have a precedent.” “One thing I’m always going to take with me is that I was a part of a revolutionary experience.” - Zoe Saldana “We’re always trying to push the envelope.  This time we were trying to push the envelope, and it pushed back.  And then we pushed harder. ...
Nov 7th
October 2009
5 posts
4 tags
Choreographer Travis Payne on the original plans...
“We had 3D screens and also frontal elements and overhead elements that actually created a 4D environment that the audience was sitting in.” The fourth dimension is still time, right?  This sounds awesome. Source
Oct 27th
1 note
3 tags
Seth Green's 'Dude Where's My Bar' part three
Game designer John Montgomery of Threshold Interactive said, “While we may call the game a ‘lite’ version of an alternate reality, there is nothing ‘light’ about the technological innovations and the degree to which the layers of games can be customized and controlled by the player.” Possible edit: “While these technological innovations may not make you ‘fat’, the degree to...
Oct 20th
Seth Green's 'Dude Where's My Bar' part two
“Butterfinger has long been associated with clever, irreverent humor,” said Butterfinger marketing manager Daniel Jhung. “Leave it to this brand to serve up the first-ever consumer packaged goods ARG with a light, Butterfinger twist.” Jhung added, “This game is a salute to the truly clever community of ARG enthusiasts everywhere. They’ve made a huge impact on pop culture and given a new face to...
Oct 20th
Seth Green's 'Dude Where's My Bar' part one
This quote gARGLes my balls: Dubbed an “alternate reality game lite” (ARGL), DudeWheresMyBar.com propels fans into an entertaining storyline created by the comedic genius of Seth Green and the one-and-only iconic candy bar brand. “Dude, Where’s My Bar?” combines the innovations of a multi-platform narrative game with video vignettes featuring Green and co-starring actors Sean Cullen, Stuart...
Oct 20th
Disney star David Henrie on his upcoming movie
David Henrie of the Disney Channel series “Wizards of Waverly Place” will pair with Platinum Studios to develop its comic book series, “The Weapon,” into a feature film he’d star in. “Weapon” follows martial arts enthusiast and inventor Tommy Zhou, who has developed a ground-breaking portable innovation that an evil order will stop at nothing to...
Oct 20th
September 2009
1 post
Director Shawn Levy on a movie about robots that...
The movie: “The Real Steel story line takes place in a near future where human boxing has been outlawed, and heavy, humanoid robots slug it out in the ring instead. Into this world step a father and his estranged teenage son, who train an extraordinary fighter.” The awful PR quote: “Steven’s passion for this project was absolutely infectious and I’m so excited to...
Sep 16th
July 2009
1 post
Producer Ted Koplar on the Voltron movie
“Unlike other robotic action movies, ‘Voltron’ is the personification of the human spirit, a quality that will set this movie apart.” [SOURCE]
Jul 20th
2 notes
June 2009
3 posts
David Uslan on 'Tom Trueheart' movie
Added Uslan: “It could have easily been a wonderful comic book series or graphic novel. When I look at a property, I not only look for a great character-driven feature film but a video game, a toy line and a digital series as well. ‘The Secret History of Tom Trueheart’ hits all those platforms, along with having great international appeal.” Oh well, at least he’s...
Jun 17th
Producer David Foster on the 'Short Circuit'...
“We’re bringing Number 5 into the 21st Century and taking advantage of the improvements in robotics that are so massive that robots are now performing heart surgeries in hospitals,” Foster said.
Jun 4th
Brian Grazer on 'Stretch Armstrong' movie
“(Stretch is) an unconventional kind of superhero with a power that no one would want,” Grazer said. “It’s a story about a guy stretching, if you will, the limits of what is possible to become all that he can be.”
Jun 3rd